Trento

BRAND ANDA PACKAGING VISUAL IDENTITY

Trento was born in 2011 and within a few years the brand grew remarkably and gained new and passionate consumers.

 

From a new positioning perspective, A10 identified, as brand strategy, the need for a logo (both brand and sub-brand) and packaging change, going from a less classical and serious layout to a more modern, attractive, and vibrant one. This way, the Trento Family grew with new lines: “Nero, Alegro and Massimo.” The result was a new Family of packaging, coherent with the diversity of the public of each line and well aligned with this renewed momentum.