Brand Identity, Visual Identity, Packaging Design, Naming

Talchá was born with A10’s help with the challenge of creating a premium tea brand within a market that was new and still under development. To do so, the strategy adopted highlighted the drink’s benefits bringing sophistication, modernity and care to the identity. Its name makes reference to “the best tea” and its look is predominantly black with specific use of colors. The result was a big hit among consumers and served as inspiration for the Talchá’s store design by Marcio Kogan.