Pullman | Sabor da Padaria

Brand Identity, Packaging Design, Naming

Providing an emotional connection with consumers and the experience of a homemade product: that was A10’s strategy for launching Pullman’s new brand. Starting with the name [Taste of Bakery], the whole identity was thought to communicate artisanal care. Retro illustrations, kraft paper, transparent packaging which reveals the product, varnish finish, among other details, were used to compose the Sabor de Padaria line, a success with consumers and design professionals.