Puro Coco

Visual Identity, Packaging Design

For Britvic Ebba, the challenge was to create a modern visual identity that would attract visibility and communicate freshness and hydration in a new way for its brand Puro Coco. To do so, A10 combined live colors and different types of illustration, bringing joviality and lightness. The logo, with new typography, reinforces the identity of a genuinely natural and beach product. The result is a unique identity that translated into a selling success and introduced Britvic Ebba to the coconut water market in Brazil.