Brand Identity, Visual Identity, Packaging Design, Naming

A10’s challenge for the Monama’s project was to create an identity for an organic and healthy products brand when this market was still taking its first steps in Brazil. To do so, the concept of union was conveyed through the name, inspired by Tupi Guarani’s “aponama” (which means mix the little things), and the ludic packaging, full of illustrations and graphisms. The result is an innovative profile with a warm and casual tone that was a success among consumers.