Packaging Design

A10’s challenge for the Melitta project was to modernize the visual identity of a traditional and loved brand without losing sight of its guideline. To do so, a strong and premium identity was created from its green color code, in addition to a new appetite appeal designed from the reinterpretation of the classic cup of coffee. The coffee filters and special coffee lines were also revitalized. The result is a clean and contemporary look that attracted more visibility.