Visual Identity, Signage

A10’s challenge for Hospital Israelita Albert Einstein’s new visual identity was to convey the brand’s new positioning and to be faithful to its values. Thus, the new logo is much more than a redesign: it’s the reconstruction of the star of David, as well as concepts of excellence, care and hospitality allied to global technology and promptness. Typology, colors and dynamic features communicate those values. A10 also created and implemented a broad ambience and signage project through a careful supervision process. The result communicates the perception of a premium, but at the same time human entity.