Brand Identity, Visual Identity, Packaging Design, Naming

For this new product by Pullman, A10 went deep in the universe of children to create the new visual identity, packaging and name Du.ni.tê. The tagline “a brioche for you” is a reference to the type of bread and has a ludic tone that plays with the name. The visual project was inspired in healthy games, children’s drawings and homemade sweets. The packs have vibrant colors that evoke rhythm and cheerfulness.