Visual Identity

The visual identity project developed by A10 for Copersucar aimed at communicating the business evolution while keeping its essence. The idea of revitalizing the brand was guided by the development of a contemporary identity, with round shapes and own typology. The use of a proper name, instead of the initials of a cooperative, provides more personality to the brand. The idea was to create a more humanized atmosphere, connected with people and not limited to the corporate universe.