Visual Identity, Packaging Design

From the brand’s positioning “Thought for your nature”, A10 created a visual identity and packaging design project to reshape and enhance Batavo’s communication and product lines. The challenge was to balance innovation and tradition. To do so, the Dutch character symbol was remodeled to become more expressive and charismatic, and this way communicate the care with which the products are made, at the same time maintaining consumer bonds and a more premium identity. The result was a success: the brand gained market share and some of its product lines grew more than 50%.