Brand Identity, Visual Identity
The challenge for the Apex project was to develop an identity that would improve the brand’s visibility in the financial market and convey trust, quality and modernity. The strategy created by A10 was based on four pillars: maximization, growth, longevity and profitability. They were graphically translated through proprietary typography and the orange upward curve, which communicates power and energy. The result was a brand upgrade through a proprietary and elegant identity with a higher level of premium perception.