ALEGRIA SEM BATERIA
Visual Identity, Packaging Design
The visual identity created by A10 for Alegria sem Bateria was based on the brand’s essence: the act of playing. The new design favors the color yellow, which evokes cheerfulness and the purpose of educational toys, whose focus is on the child. Intelligent same base packages were created with adhesive labels containing product information to facilitate handling. The result was great consumer acceptance and a higher level of brand awareness.