Visual Identity, Packaging Design

A10’s challenge for the Tirolez project was to revitalize the brand, without losing sight of its essence, and to give the new packages a premium look. The strategy highlighted the emotional and historical connection to rework the logo and its main character. At the same time, the color code was rethought to convey more lightness, and each of the Irresistíveis, Companheiros, Moderninhos and Zero Lactose lines was given a specific typographic family. The result revealed a younger and more joyful brand with a cohesive positioning, which reinforces Tirolez’s role as cheese expert.